My first book is coming out in late November from Greenwood Publishers. It's entitled Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies (yeah, it just rolls off the tongue, doesn't it?).
The idea was to look at Web 2.0 trends--like social networking, rich media, viral marketing--and sort out the hype from the real opportunities for online businesses. I tried to cover the high-profile players, like Google, Facebook, Second Life, etc., but I also made a point to include a lot of small and medium-sized companies that many marketers and businesspeople can relate to.
I was fortunate to get a lot of great interviews from web and ecommerce notables like Seth Godin and Lauren Freedman. The book also offers case studies and anecdotes from Yarn.com, Motherwear, Cabela's, Lake Champlain Chocolates, eHobbies and more.
I plan post excerpts and other developments here as the publishing date grows nearer. For now, thanks to all the generous people who participated and helped make the project a reality!
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