Online Advertising Shrinks in Q2
Global online advertising spending dipped 5% in the second quarter, according to a new research report. The year-over-year decline reflected the worldwide economic slowdown, and it fell disproportionally on two already beleagered online ad formats: display advertising (off 12%) and classified ads (off 17%).
Search was relatively unaffected, remaining flat year-over-year. Google maintained its dominant search ad market share "despite the launch of Bing." Yahoo's search ad market share tumbled 10%.
The findings were published in IDC's "Worldwide and U.S. Internet Ad Spending Report," and were covered in Mediapost today by Joe Mandese. The data echoes earlier numbers from JPMorgan's equity research team, says Mandese.
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