eMarketer issued a handful of predictions for 2009, and while they're not exactly worthy of Nostradamus, they're interesting:
1) Online Ad Spending will Grow 9%
While Video and Rich Media ads will increase faster than other formats, Search Advertising will remain the 800 lb. gorilla.
2) There'll be more "Multicultural Marketing"
Ads targeted to Hispanics will continue lead this category.
3) eCommerce Revenue Growth Slows to a Crawl
Look for just 4% YOY growth.
4) Churn & Burn in the Social Networking space
Ecommerce companies will earmark some ad dollars to Social Media sites, but it won't be enough to keep many smaller networks alive. Facebook will horn into LinkedIn's B2B market, and Twitter will be acquired by someone in '09
5) More Bloodletting in Traditional Media
Newspaper advertising will continue falling, more papers will close or go digital -- and even TV advertising will shrink by 4%
The forecasts were offered by eMarketer analysts Debra Aho Williamson (above), David Hallerman, Lisa Phillips, Jeffrey Grau, and Carol Krol.
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