Timberline Interactive

Andy Dunn and Tom Funk will be in the city March 17 - 20. We do not have a booth at the show -- our goal is to attend as many sessions as we can and absorb all the latest news and tips for organic search optimization and paid search advertising. Every year we come back with a raft of great ideas to employ on client campaigns, new advertising platforms to test, and best practices to share.

Here are some of the people and topics we're looking forward to:

• Universal Search: optimizing for image search, video, news, etc.
• Optimizing for Local search, and advertising for mobile devices
• Social media optimization and networking
• Hearing the keynote of John Battelle, author of The Search, cofounder of Wired magazine, and an alleged coiner of the term "Web 2.0"
• Meeting the crawlers: Google's Evan Roseman and Yahoo's Sean Suchter -- two genial guys who share the inside scoop and best practices for being crawled, indexed and ranked
• Google Website Optimizer product manager Tom Leung, on using Google's free tool for A/B and multivariate testing
• Didit cofounder Kevin Lee (and the Didit reception and dinner)
• SEMPO meeting and cocktails
• Jennifer Laycock, Editor-in-Chief of Search Engine Guide, and other favorite speakers like Amanda Watlington, Jill Whalen, Jon Kelly and Dana Todd

If you are at the SES show and want to hook up, we would love to see you. Please call Tom's cell at 802-989-3828 or shoot us an email tfunk@timberlineinteractive.com

I just enjoyed Seth Godin's webcast on the ideas behind his latest book, Meatball Sundae: Is Your Marketing Out of Sync?

Seth coined the term "Meatball Sundae" to describe old-school businesses trying to spruce up themselves, and their utilitarian old products (the meatballs), with trendy Web 2.0 media strategies (sundae toppings).

In the book and presentation, Seth outlines 14 Trends No Marketer Can Ignore, here nicely summarized by Shannon Bowden.

Oh, here's another something cool: a link to save a whopping 40% off the book.