A new survey finds that 75% marketers expect -- and plan to live with -- continued click-price increases in their paid search advertising programs. But after years of steady increases in click costs, over half of respondents say they are nearing a spending ceiling.

Some 65% of the marketers surveyed reported that their CPC click costs had grown last year, with most reporting click-price inflation in the range of 10% to 30%.

A small group -- about 5% of merchants -- reported their CPC prices had inflated three-fold or even more!

The "2007 state of the Market"survey was conducted by SEMPO (Search Engine Marketers Professional Organization) and Radar Research.

Read more on eMarketer: http://www.emarketer.com/Article.aspx?id=1006162&src=article1_newsltr