On October 10, 2007, Gorton’s of Gloucester re-launched its Web site, www.GortonsFreshSeafood.com, on the TICommerce™ shopping platform.

Since 1849, Gorton's has been dedicated and passionate about providing high quality, distinctive seafood for the consumer interested in making a truly special meal. Well known for its supermarket seafood products, Gorton’s is now also serving its customers direct overnight shipping of fresh seafood including live lobster, surf-and-turf meals and delicious corporate gifts.

The new Web site features an arrival-date calendar, searchable collection of gourmet seafood recipes, on and off-line order history look-up and much more. Initial results show a dramatic decrease in shopping cart abandonment, higher overall conversion rate, and higher ROI on paid search advertising.

Nancy L. Peterson, Gorton’s Senior Marketing Manager, said “I couldn’t be happier with the overall experience. The staff was extremely professional, highly skilled and very responsive to my needs and we have a site for which we can be very proud.” And to celebrate the new launch, Timberline invites all blog readers to take advantage of a 10% discount on any product (excluding gift certificates) purchased online from now until December 31, 2007 (use coupon code GTN07 when you check out).