The Chief Marketing Officers Council released its Marketing Outlook report, based on a global survey of 800 marketing execs. Among other topics, survey respondents identified key areas of marketing systems and automation in which they planned to invest. The top six areas of planned investment include:
- Email campaign management
- Customer relationship management (CRM)
- Marketing performance measurement dashboards
- Customer intelligence and solutions
- Search engine marketing (SEM)
- Sales and marketing integration tools
More details at CMO Survey report summary
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