Timberline Interactive

The New York times reported that video searches on YouTube have now eclipsed the total search queries performed on Yahoo! And even within traditional search results, video and other content is increasingly prevalent (Google dubs it "Universal Search"). This is important culturally -- and it's a trend of vital importance to your strategies for search-engine optimization. Other content types often outrank straight web pages for some queries.

For instance (looking at examples in some of the markets we specialize in):

• Some of the top results for “Loire bicycle tour” are videos posted on YouTube and video.Google.com.
• The top results for “easter candy” are images.
• The top results for “chocolate truffles” are product listings from Google Product Search.
• Blog posts and press releases briefly turn up on the first page (for instance, number 10 for “valentines day gifts” right now).
• And of course there’s that Chocolate Coins video that has ling been a thorn in my side: www.youtube.com/watch?v=g8HvhJ5Os6w

In response to this, a critical new aspect of our SEO consulting is 1) ensuring that our clients are uploading all of these content types, and 2) when they do, we help optimize them.