I just enjoyed Seth Godin's webcast on the ideas behind his latest book, Meatball Sundae: Is Your Marketing Out of Sync?

Seth coined the term "Meatball Sundae" to describe old-school businesses trying to spruce up themselves, and their utilitarian old products (the meatballs), with trendy Web 2.0 media strategies (sundae toppings).

In the book and presentation, Seth outlines 14 Trends No Marketer Can Ignore, here nicely summarized by Shannon Bowden.

Oh, here's another something cool: a link to save a whopping 40% off the book.