For many of us, the Holiday season is all-important. The National Retail Federation estimates that November and December account for fully 20 - 25% of the average retailer’s annual revenues. For some online retailers, that figure is much higher. But the same report warns that Internet sales growth is slowing – making it more vital than ever to convert as many site visitors as possible. Now is the time for last-minute Q4 web site tuning.
Here’s one simple and surprising slam-dunk of an idea to boost your ROI this holiday and all year round: display the HACKER SAFE seal prominently on your Web site navigation and checkout.
If you’ve been shopping and selling online for years, you may overlook how big an issue security and trust still play in the minds of most potential customers. Some 69% of customers say credit card security is a major concern when shopping online.
We are recommending the installation of Hacker Safe certification to our customers for two main reasons:
- It’s an almost effortless way to increase sales. Real-time A/B tests have shown big conversion-rate increases across a wide spectrum of online merchants: 12.8% for Yankee Candle, 8.8% for PETCO, 5.2% for Cabela’s, 6.0% for Restoration Hardware, and the list goes on.
- Whatever your eCommerce platform, these scans provide valuable protection. Once security scans begin, your platform provider will be kept appraised of potential vulnerabilities to hacker attacks – well before you, the vendor, are on the hook for stolen credit cards and ruined customer relationships.
Call me at 802-388-8377, ext 201 and I’ll be happy to tell you how Timberline can help you get up and running with Hacker Safe in time to reap the sales benefits this holiday season. We can get your site HackerSafe certified whether or not your site is on our TICommerce platform.
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