The Google Web Site Optimizer tool is an A/B and multivariate Web site testing tool that lets site owners fine-tune the design, merchandising, and messaging of landing pages, navigation elements, even site-wide graphic design style sheets.
Tracking real customers shopping in real time, Timberline staff has experience in such tests as:
- Different homepage images and sales copy
- More conspicuous “call-to-action” buttons on navigation
- Simplified inquiry forms with larger submit button and more content “above the fold.”
The Results: In one Google Web Site Optimizer experiment, the best-performing combination trumped others by 14%. In another, visitors seeing a green-colored button distinguished from the rest of the top navigation bar were 13% more likely to convert. In separate testing, a redesigned inquiry form turned in even more impressive results: the completion rate of customers starting the form jumped 36% after the redesign.
Want to use the free Google Web Site Optimizer to boost your site’s performance? Call Bud Reed at Timberline Interactive today at 802-388-8377 ext 201.
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